Leveraging your calling into organizational intentions.
Group project
Design the intention and the brand for a fictitious non-profit organization that engages in the filed of water
Entrepreneurship and branding purpose, identity, web appearance& artifact
Clean71 - The earth consist of 71% water
How can Clean71 generate personal relationships with the ocean to create stewardship for all life?
Cruise ships can be described as floating cities because similar to actual cities. They emit tons of pollution due to their lack of pollution control laws. The amount of pollution by cruise ships is worse than cities and is visible as a gray.
This branding purpose is that boycott the cruise ship industry, spread the word, and collaborate promote more cautious care of the ocean.
Cover Page
Logo symbol is designed with water drop texture for dominating the cover page and giving water feeling. I expressed the negative gray water to change the positive influence with red color.
Branding Page
The logo was created by the shape of a wave. The base color is blue color for the ocean. The some colors on the logo is chosen light yellow and red which express warm and positive mind about the ocean.
